My good friend in Japan sent these too me last night and also explained the Arnold Ad. Look back and then read on.
This post is doubly good for me because it combines two things that I love: Advertising and Bicycle track racing.
These ads show off Keirin Racing, an awesome Japanese past time. You can think of these racers as the greyhounds of American betting tracks. They live on there bikes and are pretty much monsters on the track. People in Japan view bicycle racing as an honorable career, often aspiring from young ages to become racers, which is why these ads are focusing on an emotional appeal.
Learn more about Keirin
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